Gensler is a global, full service architecture, design and planning firm. La Crosse in a hub for area measurements, space/occupancy planning and project management technologies.
Hello, I am so glad you are here learning more about the La Crosse Area Chamber of Commerce Ambassador program and our incredible ambassadors! I am Whitney Hegseth, Chamber Ambassador, and Integrated Marketing Communications Manager for Gensler a global architecture, design and SaaS firm. I currently oversee our B2B SaaS solution, Wisp by Gensler’s marketing functions and align them with current business needs, as well as the future needs of our growing and innovative business. Through this role, I have implemented a full digital marketing strategy, created a holistic content marketing plan with an emphasis on blog writing and strategic SEO conversions, and created a larger and more engaged brand presence specific to the Wisp brand.
I have been an ambassador since the fall of 2019 and originally got involved to connect with local professionals in the area and to give back to the Chamber because of all they do for professionals, our local businesses and our overall community! Since being an ambassador, I have cultivated relationships far beyond expectations and continue to grow and learn from our local leaders. If you’re interested or have any additional questions about my experience as an ambassador, please feel free to contact me at whitney_hegseth@gensler.com.