Stephanie Peterson is the Director of Marketing at Dynamic Lifecycle Innovations, a full service IT asset disposition, electronics recycling, global e-scrap purchasing, and data security corporation. She leads the company's strategic marketing initiatives, including integrated branding, content development, digital and social marketing, and events, to increase awareness, drive demand, and generate pipeline. Before joining Dynamic, Peterson worked for several enterprise software companies — most recently at SAP as a brand to demand marketing director, leading the company’s North America marketing campaigns for database and data management, solutions. She also previously worked for Business Objects, focusing on marketing the enterprise information management portfolio in North America; and Firstlogic, as a marketing communications manager for the company's data quality software tools. With nearly 20 years of marketing experience, primarily in the high tech and enterprise software industries, Peterson is truly passionate about staying ahead of the latest innovative trends in her field. She has extensive experience in various direct marketing tactics, including email marketing, digital campaigns, in-person and virtual events, telemarketing, and more. She is especially interested in social media tactics and effectively integrating them into marketing campaigns and sales motions to further improve reach and ROI. Peterson has a BS from the University of Wisconsin - La Crosse in Marketing with minors in International Business and Spanish.